Who Do I think I am?
I'm an integrated creative director/copywriter/UX writer currently at Publicis Sapient in Paris. My career has been, and still is, diverse. I started in New Zealand, went to the UK, then Australia, Kenya, South Africa and currently France. I've freelanced now and again, worked for independent agencies, and global networks. I have worked with some of the world's greatest brands in international markets including Coca-Cola and Nestlé in Africa, Nissan in Europe, along with a vast range of other products and services around the world.
My work has featured in numerous international award shows, big and small, including One Show, New York Festivals, Loeries based in South Africa, Crystals, and lots of others. But more importantly, it’s managed to sell some products and nudge some minds.
Since I started, the advertising industry, and what we consider advertising, has changed massively, and I’ve kept moving with it. Right now, I’m thinking it’s time we stop using the word integrated.